bloo Business Search has been operating since early 2007 and launched in April 2009. Born in Western Australia, it will continue to set new benchmarks locally and globally for technology advancement and truly unique ways for users to search and interact with businesses.
bloo Business Search Mission.
bloo Business Search Objectives.
Why bloo?
Competitive advantages for Users.
Competitive advantage for Advertisers.
bloo Business Search Mission:
Be Honest to your customers; Be Different; Be Innovative; Be True bloo
bloo Business Search Objectives:
Provide businesses with more value for their money and deliver measurable results.
Be an industry innovator. In less than 12 months bloo has already introduced products such as (hover over);
- Map Based Searching
- As per a traditional search on heading or business name, you can now look for these directly on a map view! Try it here.
- bloo iPhone Application
- If you have an iPhone you can now search on the go! The bloo iPhone app allows you to find businesses in your current location, which is particularly useful if you don't know the area. The bloo app is compact yet comprehensive - check it out!
- Plug it Page
- Like the name suggests, we give you 30 seconds to tell everyone about how great you are! Simply fill out the form and click "plug" and we'll phone your number - just like a voicemail service. Once connected - leave a 30 second "plug", then leave the rest to us! Available here.
- Free Call Facility
- Anywhere you see the red call button you can make a free phone call. Free call buttons are on most elevated advertiser listings, as well as providing a connection to bloo (on the bottom of every page). Start using it today!
- Widgets
- What are widgets? A web widget in practical terms - lets you run an application outside of the website it is hosted on! For example, the bloo search widget - once added to your own website would allow your site visitors to search bloo! Advertisers on bloo can also put links to the bloo free call service right on their own websites... a powerful way to connect with their clients.
- Postcode Finder
- Simply put - a very quick & easy tool for finding a town or postcode. Based on the postal database - it contains every postcode & and their suburbs in Australia. This is available from both the home page and search results page.
- "One Click" - Category Search
- Searching doesn't have to be difficult! In fact bloo identifies all of the most popular headings based on real-world usage. Popular headings are listed on the home page from the "category" link and also a selection of the top 20 directly under the search box.
- Statistics for advertisers
- The most important aspect to any advertising is measuring your return on investment. In the online world the best way to do this is with effective stats. bloo gathers stats on all aspects of your listing and presents them in an easy to read manner - right in your toolbox. If you are an advertiser, why not login to toolbox and see for yourself!
Leverage existing and future trends in consumer behaviour by being at the forefront of technology.
Establish bloo Business Search as the online business directory of choice for consumers.
Why bloo?
bloo Business Search was created to give businesses more for their money and deliver results.
To achieve this goal the company is dedicated to fulfilling the following criteria:
Simple to use - advertisers and users are easily able to navigate and utilise the site.
Competitive - bloo Business Search has been built to ensure that it offers richer content than any other existing online business directory.
Committed - to ongoing advertising and promotion of the bloo product through a mix of new and traditional media. Cont...
:: NEW ::
Advertising with bloo goes beyond your listing - with search engine optimisation processes and reviews.
:: TRADITIONAL ::
bloo gets nominated for ACRA radio awards, and ends up in the top four Australia-wide!
Bloo.com.au, Matt Dickson, Mix 94.5/92.9 FM, Perth, WA, Austereo.
Listen now...
:: OUTDOOR ::
Leading & unique marketing strategies to ensure consumer awareness, and to position the company as the online business search facility of choice.
Technologically advantaged -- bloo Business Search is embracing the future of communications by introducing search applications for wireless & mobile technology to further enhance its service delivery.
Enhancing existing strong brand recognition
Ensuring consistent, measurable site traffic.
Investing in ongoing product development.
Competitive advantages for Users:
bloo Business Search has been designed to be easy to navigate and feature rich and informative content, whilst providing consumers with a better online visual experience.
Feature rich information includes (hover over):
- Adverts
- Adverts are the first "image" that users will see on your page. Advert images can be professionally designed and are the best way to showcase your brand or service at a glance. Talk to bloo about how we can help put your business under the spotlight.
- Slideshows
- A picture tells more than a thousand words, and your slideshow can speak volumes. Best of all they are provided as a free service that you can manage! You simply log into your toolbox and select up to 10 photos. It is that easy.
- Maps
- Pretty obvious what this is, but what you may not know is you can control where your "pin" is located. Work from home and don't want everyone to know where you live? No problem - you can manage this too. The map is a generous size - encompassing the whole advert image area, so users don't have to squint.
- Video
- If your advert and slideshow get the phones ringing hot - a 30 second video will get it scorching! bloo utilises the services of a professional production company to create a quality video advertisement that won't age like yesterday's newspaper.
The 'Click to Call' facility benefits users by allowing them direct access to the business they wish to contact at no cost.
The ultimate aim is to ensure that people accessing the website have total confidence in the bloo business Search brand and automatically assume that any relevant business information they will need is contained on the website.
Competitive advantage for Advertisers:
Business owners are realising that electronic marketing has become an integral component of their overall marketing strategy. bloo Business Search provides advertisers with a 'one stop shop' to these online marketing needs.
Clients are provided with a customer page listing that incorporates a designed advert, slideshow, map, pdf brochure, menu, 'Click to Call', SMS, weblink, email link, business article*, products and services, opening hours, payment methods and of course, contact details.
Unlike competitor sites, bloo Business Search's advertisers have the ability to make immediate and ongoing alterations and updates to their listing. This feature enables clients to maintain control of their online presence; giving them the power to ensure that their information remains up-to-date and relevant.
One of the benefits of using bloo Business Search is the use of the 'Click to Call' facility which directs enquiries from the site to a business. Once activated it gives the business receiving the call an introductory message, delivering greater transparency on advertising spend. This uses the original switched network, no special equipment required from either end.
Ultimately the advertiser ends up with a solution that covers all of their needs, delivered at a price that is affordable for even the smallest of businesses.
